On May 22, 2011, a multiple-vortex tornado descended upon Joplin, Missouri. Winds exceeding 200 miles an hour tore through the town devastating schools, a hospital, businesses and homes. 158 people were killed.
Tornado warnings had been issued. Sirens had sounded. But not everyone responded to the warnings. Why? NOAA researchers discovered that many people did not act after they heard the tornado warning but waited for confirmation from another source, including friends. After such confirmation they were more likely to seek shelter.
Take the Next Step
Social media saves lives. Research has shown that people are more likely to take a preparedness action when they see others doing so. Download a social media toolkit filled with tweets and Facebook posts that you can use to help promote the importance of severe weather preparedness. Be a role model in your online world for severe weather safety.
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